“I’m Norm of The North, King of Nothing.” You sure are right, Norm.
A Very Unlikable Protagonist and a Moronic King of Nothing
Rob Schneider Andrew Toth
Media of origin:
Norm of the North
Norm is the main protagonist of the critically panned 2016 Indian-American computer-animated film, Norm of the North and its sequels. He's voiced by Rob Schneider in the first movie, and Andrew Toth from the second movie onward.
As being a hero in the film, he has no purpose whatsoever. His character development is extremely poor. To start with, he is mostly very unfunny and immature, he has been a total outcast and simply becomes accepted by his community while he's always been a downright loser who's very clumsy and inept.
Despite this, he could've been written as a sympathetic character to the point of being likable, he comes off as a pitifully depressed underachiever.
The producer, Mike Young, said that Norm was based on Rudolph the Red-Nosed Reindeer, which doesn't seem even close to true.
His character design is awful, as he looks more like a dog than an actual polar bear.
Each time he's on-screen he does something unfunny, annoying, or just downright obnoxious.
Even his sidekicks, the Lemmings are terrible, if not worse. What's worse is that he lets them urinate in a fish tank.
He is infamous for twerking; he even does this in the ending of the first film as well.
His plans didn't make any sense either, at all.
One of his plans is to stop condos from being built in the Arctic, but him getting involved with Mr. Greene's plans ends up boosting ratings, prompting him to go to New York, save his grandfather, and leave.
The other plan was to pretend to be a human disguised as a polar bear, because somehow real polar bears look like fake polar bears.
He is so poorly written that he even contributes to confusing and questionable logic throughout the first movie. For example:
In the first movie, Norm somehow knows what Florida is despite living his entire life in the Arctic.
In the first movie, Norm gets a lemming stuck in his mouth before he spits it out while chasing the seal; why not eat the lemming when it was in your mouth instead of chasing after the seal?
On that topic, the very fact that Norm himself is a terrible predator unlike other polar bears and he still manages to survive all those years makes zero sense whatsoever, as in real life a polar bear would've starved to death if it were a terrible predator like Norm.
He ignored the animals complaining about not having food by playing on a phone, which just goes to show how immature Norm is.
He has a very poor relationship with his target audience:
In the first movie, he has the so-called "need" to constantly remind the audience of his goal once every ten or so minutes as if they were too stupid to know what his goal actually is, complete with the line "Don't listen to the haters".
In the first movie, he also wants the audience to believe that Norm is the rightful king of the Arctic, but it suffers from an emotional standpoint due to it being explained via words of exposition rather than showing it through his actions, and it also doesn't help that none of what Norm does makes him seem worthy of being a king; one technique commonly used in storytelling is "Show, don't tell!", in which however a character is described is shown through their actions so the audience would become emotionally invested within said character.
He does care for his grandfather as well as his girlfriend and his children.