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    Nobuyuki Sugou
    "I'd, prefer it if you didn't call me that name in this world. You should address me as His Highness, Fairy King Oberon.
    Gender: Male
    Type: "Cartoonishly evil" corporate chief
    Age: Late 20's
    Species: Human
    Portrayed by: Takehito Koyasu (Japanese)
    Todd Haberkorn (English)
    Status: Alive
    Media of origin: Sword Art Online

    Nobuyuki Sugou, also known as Fairy King Oberon, is a major antagonist of the Sword Art Online franchise. He is the main antagonist of the Fairy Dance arc, and an overarching antagonist of the Alicization arc. He is Asuna Yuuki's ex-fiancé and former lover, the former director of RECT Inc, the former ruler of the VRMMO game Alfheim Online and the self-proclaimed love rival and arch-nemesis of Kazuto "Kirito" Kirigaya.

    Why He's (Intentionally) a Pervert and a Disgrace to the World

    1. His overall characterization is completely flat, as he can be easily described as just another greedy corporate chief with generic evil plans to take over the world and also marriage with Asuna. Thus, his motivations are never fully explained (the only closes that he is just another jealous rival of the late Akihito Kayaba, which was extremely forced and exists to just have some rival like Sugou to have inferiority complex).
    2. His design of his human form despite being decent is generic and uninspired, as he looks way to similar to Akihiro Kurata from the Digimon series.
    3. Aside from wanting to have Asuna as his "bride", he has an extremely perverted side (of which he tried to trap her in Alfheim Online), as he had sexually harassed her on many occasions, even going as far as abusing her in front of Kirito. It doesn't help that Asuna was 17 years old during the events of the Fairy Dance Arc. (Sound awfully familiar?)
    4. Speaking of his plans making no sense, he wants to captured the minds (that were currently 300) from SAO when the servers were being shut down in order to use them as "guinea pigs" for his mind-control research and his research into souls so he could gain the powers of a god. How will capturing the minds from SAO would be used as their slaves, all he does was intentionally put fear and terror-inducing hallucinations into the said minds.
    5. Even through Takehito Koyasu and Todd Haberkorn did a great job voicing him, his screams can get on your nerves very quickly.
    6. On that matter, Sugou views himself as a "god" that could get anything he wanted, viewing other people as inferiors who tried to interfere with his actions, and often abused his GM status to flaunt his "god"-like status.
    7. Idiot Move: After stabbing Kirito through his back with Kirito's own sword, Sugou, rather than just finish him off and be done with it, decides to torture him by slowly decreasing the Pain Absorber, on top of making him watch while he assaults Asuna, just to be a sadistic monster.
      • This buys Kayaba's digital spirit time to save Kirito, granting him access to his ID and admin privileges, both of which outrank Sugou's own, and which Kirito uses to set Sugou's in-game level to 1 before using the Pain Absorber on Sugou himself, killing him so brutally that Sugou is left permanently injured in real life.
      • Even though Sugou had no way of foreseeing Kayaba's intervention, that still wasn't exactly a smart move. He tries to act as if he's always in control, but his composure collapses when unexpected events happen.
    8. His dialogue is very cheesy and laughable that try way too hard to make him diabolical and evil (which just comes across as goofy), such as "The total control of the human soul! The power of a god! It's so close I can almost taste it!"
    9. After his first defeat by Kirito, Sugou acts like a sore loser, still believing Asuna is his and tries to kill Kirito in real life, only to be shown as a weakling. While in his disadvantage against Kirito, he is also a coward when he tries to run away only to be brutalized by Kirito.
    10. When Sugou was interrogated by the police, he refused to show any remorse or even admit to his crimes, which he attempted to pin the blame on Akihiko Kayaba for. After his sentences as well his crimes are revealed, the RECT INC. is officially shut down by Asuna's father, Shouzou Yuuki, due to Nobuyuki's actions.

    (Unintentional) Redeeming Qualities

    1. He gets what's coming to him big time, as mentioned in BQ#7, Kirito acquires Kayaba's Administrator ID, and kills Oberon so brutally in the game that Sugou is left with permanent injuries in the real world, and tries to kill Kirito in real-life, but gets overpowered by him and is reduced to a sobbing wreck, and Kirito holds a knife in his throat and came closing to killing him, but leaves him to be arrested and incarcerated for all the crimes he committed.
      • In the end, Sugou lost everything; his dreams and ambitions are crushed, his body is permanently damaged, his crimes are subsequently made public and the whole world now sees him for the cyber-criminal and monster he really is.
    2. His design as Oberon, just like other characters in the SAO series is pretty well-made.
    3. Takehito Koyasu and Todd Haberkorn did a good job voicing him despite the annoying screams.


    • Sugou's ALO avatar was based on the fictional character of the same name who was the king of fairies in medieval and Renaissance literature best known in William Shakespeare's A Midsummer Night's Dream in which includes a scene where he was the consort to the queen of fairies Titania; ironically he gave this last name to Asuna in ALO.
    • He is one of (if not) the most hated villain by the SAO fan base due to his cruelty and depravity. He is despised to the point that a number of fans actually enjoyed witnessing his downfall.


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