"It's aimed at kids"

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"They're aimed at kids" is an excuse often used to dismiss criticism of characters aimed for younger audiences.

This article will focus on the matter regarding characters, which is similar to the "it's made for kids" excuse shown on the Crappy Games, Terrible Shows & Episodes, Dreadful Literature, and Awful Movies wikis.


It is well known that kids are easier to entertain by simple things that grownups may find stupid or boring at first.

Even if a character is aimed at kids the adults may also be interested in them (for example, most characters made by Disney or their subsidiaries such as Pixar, Marvel, Lucasfilm, 20th Century Fox, Blue Sky Studios, etc.; those characters are aimed at younger audiences, but also respect viewer intelligence and don't pander towards kids.

There is no excuse for making a poorly made character aimed at kids.

Why This Excuse Sucks

  1. This is just a way for critics and parents to dismiss criticism towards people who criticize terrible characters "that were aimed for kids". By dismissing criticism, the quality of these types of characters may never improve.
  2. By pointing out the flaws in kids' media characters, can leave improvement and ensure that more characters aimed at kids can be made to be enjoyed by grownups as well.
  3. This whole excuse makes kids look like idiots with no real taste who will like anything aimed at them, which isn't actually true. Kids are actually smarter than they're given credit for.
    • It should be noted that contrary to popular belief, actually even kids would very likely not enjoy these poorly-conceived kids' media characters, hence highlighting this fact further.
  4. The only thing this excuse encourages kids to do is to stoop to a low level, always ignore the parents and not listen.

How to make a good character aimed at kids


List of Good Characters Aimed at Kids

NOTE: Please keep in mind that some good characters aimed at kids could also use the excuse

  1. Thomas the Tank Engine
  2. Percy the Small Engine
  3. Bob the Builder
  4. Wendy (Bob the Builder)
  5. The Machines (Bob the Builder, 1998)
  6. Spud the Scarecrow
  7. Barney the Dinosaur (Barney & the Backyard Gang, Seasons 1-8)
  8. Mickey Mouse
  9. Disney Princesses
  10. Bugs Bunny
  11. Daffy Duck
  12. Tweety
  13. Tom and Jerry
  14. SpongeBob SquarePants
  15. Patrick Star
  16. Fireman Sam
  17. Elvis Cridlington (Seasons 1-5)
  18. Station Officer Steele (Seasons 1-5)
  19. Norman Price (Seasons 1-5)
  20. Lightning McQueen
  21. Tow Mater
  22. Roary the Racing Car
  23. Big Chris
  24. Fifi Forget-Me-Not
  25. The Buses (Tayo the Little Bus)
    • Tayo
    • Rogi
    • Lani
    • Gani
  26. Hana the Mechanic
  27. Nahuel



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