Smiler

Smiler is the main "antagonist" of Sony Pictures Animation's universally-panned The Emoji Movie. She was the supervisor of the Emojis Corp until the events of the film. She is voiced by Maya Rudolph.

😒 Qualities

 * 1) Her design is unappealing to look at, mainly because she always smiles no matter what.
 * 2) One of the main complaints with The Emoji Movie is that Smiler, despite being the villain, only wanted to protect the world which every hero would want to and has better intentions than the protagonist. She would've been a more likable villain if she simply fired Gene Meh instead of killing him in the first place.
 * 3) Writers Tony Leondis and Eric Siegel did a very awful job representing the characters' roles in the movie. Smiler is depicted as the villain even though all she wanted to do was to protect the Emojis world while Gene Meh, despite being the protagonist, was the one really responsible for all the troubles that happened in the movie, he even caused the death of many characters such as the trolls and the Just Dance girl and almost caused the entire phone to almost have its data deleted. Basically, Tony Leondis and Eric Siegel try to force viewers to like the protagonist and to despise the villain without giving the usual proper characterization to them as a reason to do this. Although this was understandable that she wanted to kill him as soon as he made a mistake, which would later cause the phone to get deleted, but still. Tony Leondis and Eric Siegel also gave the Emoji world a stupid name: Textopolis. Textopolis feels like a huge rip-off of Bricksburg and Niceland, except worse and way more goofy and colourful to the point where it makes those two cities look bad.
 * 4) Her personality is very predictable, generic, and lame. Her bots’ character designs are very uncanny, as they all look like a blatant rip-off of R2-D2.
 * 5) She even tried to kill Gene Meh's friends just for helping him. She threatened to kill Jailbreak for wearing her trademark outfit in one of the Emoji Movie books that takes place within Jailbreak's perspective, and she even did the same for Poop in the movie just because he wanted to side with Gene Meh. Good antagonists like President Business and Turbo never had such an ongoing move, they both at least tried to be entertaining and strong twist villains.
 * 6) Hypocrisy: She gives a "be yourself" advice to the other emojis, but she sees Gene Meh (and even Mel) as a malfunction because of being multi-expressional emoji, however, she had a good reason for this.
 * 7) The way she was defeated is very forced and nonsensical, as she is sent to the Loser Lounge without being fired from her job in a post-credits scene, however, she is demoted from her position as the boss of the texting company by Jailbreak offscreen.

😁 Qualities

 * 1) Even if you hated her for being the villain, her intentions and motivations are understandable and were defined better than the ones from the heroes, making her a very well defined character overall and a sympathetic villain in particular. Everything she did was to stop Gene Meh and Mel from destroying the Emojis world, she wanted to delete them in order to protect the phone and it's data from getting deleted.
 * 2) She is one of the only tolerable characters in the movie, asides from a few other minor characters like Akkio Glitter, and has a decent personality compared to the heroes.
 * 3) Maya Rudolph did a decent job for voicing her.
 * 4) In the non-canon book adaptation, The Emoji Movie: Junior Novelization, she for some reason, turns good and eventually gives up trying to kill Gene Meh, Mel, and Jailbreak.
 * 5) She is affably evil as she mostly treats the other emojis genuinely fairly as long as they're not causing too much damage and is just trying her best to keep Emoji World safe.