Scooby-Doo (S&SDGAC & Be Cool, Scooby-Doo!)

Scoobert "Scooby" Dooby Doo is the eponymous character and protagonist of the animated television franchise of the same name created in 1969 (called Scooby-Doo, Where Are You!) by the American animation company Hanna-Barbera. He’s normally a very lovable character in the franchise, being iconic. Unfortunately, in Be Cool, Scooby-Doo!, this Scooby was badly flanderized, but, along with Shaggy, not as bad as the others.

Why He's Not Cool
NOTE: This article only applies to the character as depicted in Be Cool, Scooby-Doo!
 * 1) His redesign, while better than the human characters' designs and besides his signature brown color, dog-mouth and SD collar, hardly looks anything like his original counterpart, and instead looks more like Warner Bros. Animation's bad attempt to imitate Seth MacFarlane's art style like Family Guy, American Dad!, The Cleveland Show or Brickleberry art style.
 * 2) * Speaking of his redesign, it is unfitting in the Scooby-Doo franchise, as it fits more into an adult cartoon or parody.
 * 3) He was badly flanderized from a coward, but funny, helpful, and likable dog into an even dumber dog and a worshipper of food.
 * 4) * He even disobeyed Velma not to continue eating a food trap in one episode.
 * 5) Like Shaggy and other flanderized comic reliefs, his humor has become more unfunny, pathetic, and cruel.
 * 6) He has many laughably bad quotes, such as "Stare at us suspiciously."

Cool Qualities

 * 1) He was a much more likable character in all other entries outside Be Cool, Scooby-Doo (and Shaggy & Scooby Doo Get a Clue) and has massively redeemed himself outside of Be Cool, Scooby-Doo!
 * 2) Despite the flanderization, his personality is barely even different from his usual self.
 * 3) * Also, at least he isn't as badly flanderized as his horrendous interpretation from Shaggy & Scooby Doo Get a Clue.
 * 4) * Despite his design being odd to look at, it is much better than the human characters' designs and it’s passable at best.
 * He, along with Shaggy, are the most tolerable of the Be Cool, Scooby-Doo cast.
 * 1) He still has some genuinely funny moments.
 * 2) Frank Welker still does a very great job voicing him.

Trivia

 * A lot of fans really appreciated Scooby-Doo in Scooby-Doo and Guess Who? because the producers made him smarter to go back to being normal, funny, and dumb, and removed his worship food traits to make him a more likable character.