Kaname Asagiri

Kaname Asagiri is a major antagonist of the psychological horror magical girl manga, Magical Girl Site along with its anime adaptation of the same name, as the secondary antagonist. He is introduced as the cruel and abusive brother of Aya Asagiri, the series' main protagonist, who has a pleasure torturing her own sister as a stress relief in order to get away from his father's so-called "expectations" from his studies and is proud of it.

Unable to continue torturing Aya, he discovers the Magical Girl Site in whom his sister was doing to bestow a magic stick and now tries to use all of them to keep her and the other magical girls out of trouble.

Why He's a Scumbag

 * 1) To get the cat out of the room for starters, Kaname is a sadistic torturer and a laughing hooligan with no sympathy, a Mean Popular Boy and the abusive brother of the protagonist Aya who kidnaps and constantly beats up his sister for reasons by their father's "high expectations" for his studies and his gainful satisfaction, while pretending to act like a kind boy. After that, he often discovers the Magical Girl Site and seeks to manipulate some of Aya's friends like Nijimi Anazawa.
 * 2) * Despite being the villain in a Magical Girl series, he is WAY too dark to fit in this genre, but making him a torturer and egotist does not make him a good Magical Girl villain but he's better off a Batman villain.
 * 3) * He is often utterly super heartless, cruel, and the embodiment of pure evil which makes him much eviler than the main villains, the King, and the Site Administrators, who are supposed to be twisted and evil.
 * 4) * Speaking of living up to his father's "high expectations", it is revealed that his father was a domestic abuser just like him who would push him too hard in his studies.
 * 5) ** If Kaname doesn't get a perfect high score (of 100%) or get an average score or low from his school exams, his father would beat him up if he doesn't meet expectations so that he won't be able to have his son be accepted to Tokyo University.
 * 6) Like other characters from Magical Girl Site, he has aged poorly and is quite forgettable.
 * 7) He is often the worst example of how a sibling acts and Kaname lacks better bonds with Aya, who is using her as a stress slave nonstop.
 * 8) Just like his father, Jiro, he is extremely sexist over hating women besides his mother.
 * 9) Like Ramsey Bolton from Game Of Thrones who, unlike Kaname, serves some purposes to the main narrative, he is a very rubbish Villain Stu who relies more on his smartness, laughter, and his ridiculous evil tendencies, but cares more about watching his sister and others in pain.
 * 10) When Aya made friends with Tsuyuno Yatsumura, Nijimi Anazawa, and Rina Shioi, he barely has any reason to hate them and goad them whatsoever even since he met Nijimi, who thought he is her lover from his handsome young appearance while meeting with the store's cashier, Keisuke Naoto, who thought he would be friends with Kaname until trying to kill him for realizing that he and Nijimi are dating and then dies from the latter.
 * 11) * When discovering the Magical Girl Site, he uses Nijimi's "magic stick" (which was panties that has the power to control people's minds and body movements) and tries to steal the magic sticks from Aya and her friends and nothing else, just for his cruel, sadistic amusement to have "good fun" torturing and ruining Aya's life even when he becomes much more unlikeable when he kills Nijimi without any remorse or sympathy.
 * 12) ** After killing Nijimi, he doesn't get punished for his murderous actions instead he is captured and tortured by Detective Kichiro Misumi, who investigated his crimes and covered it up with his parents.
 * 13) His personality and motives basically rip off other anime characters like Light Yagami from Death Note, Shinji Mato from the Fate series, and Lelouch Vi Brittania from Code Geass: Lelouch of the Rebellion, R2, Akito The Exiled and the sequel movie, Lelouch of the Re;surrection, who also have pretty childish motivations for their evil deeds.
 * 14) Speaking of being mean-spirited, he is also extremely annoying when it comes to creeping and luring Aya, nonstop and won't stop thinking about his abusive father and pushing him into education.
 * 15) Since he was a victim of child abuse, Kaname thinks that his father would never hit someone (especially children) like him and wants to see his abusive father in pain, despite the external performance of being his "father's boy" who is on top of his grades and needs to be taken to college". Making his motives not as sympathetic. Plus, Kaname doesn't even bother to tell her mother about his father so that he can get over it.
 * 16) In the Seven Seas Entertainment translation and the fan-made translation, he completely swears way too much as his dialogue is incredibly crappy and repetitive.
 * 17) He is poorly developed and his characterization only consists of being an egotist with a God complex, and a sadistic torturing scumbag.
 * 18) His blue hair color in the anime version is a straight-up rip-off of Shinpei Sakamoto from My First Girlfriend Is a Gal with the same hairstyle, face and square-esque glasses.
 * 19) He with Sarina and her friends are the sole reason why Aya was one of the most misfortunate girls in the world, but that doesn't make them memorable villains.
 * 20) Despite being unlikable, Kaname gets much screen time in both the manga and the anime and he doesn't get punished for his actions in the rest of the entire story, but just still acts as he did in previous chapters episodes.
 * 21) He is mostly hateful for all of his actions and is quite forgettable.
 * 22) His goal of wanting just to use Aya as his stress slave, steal Nijimi's panties to control Nijimi then, choke Asahi, forcing her to stab Kiyoharu, using Nijimi to steal the magic sticks, and nothing else makes little to no sense when Kaname explained his reasoning about his father, but what was the point of trying to get rid of his father and Aya for and how is that suppose to help find his "happy" place with his mother?
 * 23) * When Nijimi slits his throat with a shattered bottle, he starts crawling, and monologues about how he is not going to lose against Aya and the girls, but thinks God is always on my side since he was born, and never abandoned him before, not once thus proves he is the chosen one, a god himself.
 * 24) ** Aya tries telling Kaname to open his eyes so nobody will be happy even if he keeps doing this and she questions what is the point of doing all of this and making everyone sad. Kaname doesn't care about her for disobeying him and seems like Aya doesn't have enough from him, once he proceeds to continue having Aya as a stress reliever, just why?!
 * 25) He even never learns about his ungrateful actions whatsoever and never gets arrested or punished for his misdeeds, even when Kichiro Misumi captured him.
 * 26) Hypocrisy: Since being beaten by his father left Kaname to be consumed by hatred from him, Kaname considers all humans as "scums" and full of "brainless meatbags". He even described them as the epitome of their worst from their worst that only validates their own lives through others like his father, who Kaname thinks about him as a "type of scum" that doesn't deserve to live. Thus making him less of an unsympathetic antagonist and a one-dimensional Alpha Bastard.
 * 27) Of course, he spends entirely monologuing about God, torturing Aya and others, getting away from his father is repetitive and will get you on your last nerve.
 * 28) Speaking of his father and verbal abuse towards the way he hits him because of said studying, Kaname described him as a real scum to him because he would be disgraceful in his life for not getting into Tokyo University. He believed that his father forces his ideals zealously onto Kaname so that he won't tread the same path that he did. He also described his father as "the king of losers", who has no interest in Aya as a worthless kid and a brat who lives a carefree life that would piss him off.
 * 29) He is honestly no better in the second half of the manga after he was able to escape from Kichiro Misumi's house and was taken to the hospital.
 * 30) He told the investigators about what happened to Misumi but covered all the incidents that happen to him (in reality, he slit Misumi's throat and nearly killed him along with his burning house), making him a pathetic liar.
 * 31) He later joins one of the site admins, Nana, who tells her all about the Magical Girl Site and Tempest.
 * 32) * In response, after his abusive father died using Nijimi's panties, he thought he could finally start living his own life and consider that everything "sucks".
 * 33) * As Aya tried to leave, Kaname taunts her again about not being his real family and Tsuyuno Yatsumura's demise nor her friends, but tells her much of how Nana is using him for something that would destroy the King.
 * 34) He doesn't care if he's a liar, evil, or has any remorse since Aya wanted him to realize all the cruel things he's done and wanted him to be happy. As much as he's like it or not, Kaname feels very "sorry" for killing Nijimi and can't have Aya just have that one slide.
 * 35) He is still unlikable when he joins Aya and her group to stop the site admins that's because he is only unheroic. Since so, Kaname is still useless and is unable to use a magic stick since Aya took his lifespan from him to stop him from using magic sticks.
 * 36) He is very prone to mental outbursts and sadistic tendencies due to his father's beatings, but wishes his father is dead to him:
 * 37) * After his father died of the lifespan while he was using Nijimi's panties, he beat his father for all the pain he caused him and tries to take the panties for himself until Aya teleported it away (so he won't do anything bad). In the hospital after his father truly died, Kaname feels like he is over his father's death and taunts Aya that Kaname's father wasn't her actual father. After all this time, Kaname thinks Aya really had no idea that she and Kaname weren't related to each other, no matter how neither he nor his father ever treated you like a family, and though it's "hilarious".
 * 38) * Since he showed no remorse over his father's death, Kaname guessed his mother who did very sincerely as a good parent to Aya. But, thinks God knows what goes through her mother's mind when she even feels love for his father.

Redeeming Qualities

 * 1) Being abused by his father for not having high efforts for his studies was well-reasonable but makes him more of a sympathetic villain.
 * 2) Just like him, his father, and Sarina, the manga wouldn't happen without their cruel nature.
 * 3) Being kidnapped, sodomized, and tortured by Detective Kichiro Misumi was well-deserving as a comeuppance for all the abuse he did to Aya, despite being pointless.
 * 4) He did have little character development.
 * 5) Since being sadistic and cruel, he is better off as a coward and a poor fighter compared to Keisuke Naoto.
 * 6) His voice acting is good despite the fact that it comes off as annoying and unsettling.
 * 7) His character design is handsome and well-made, although his hair is stolen.
 * 8) Kaname beating up his father's corpse is sometimes satisfying for all the abuse he did to him despite being generic.
 * 9) When Aya took his lifespan from him in a way to keep him away from using magic sticks, Kaname realizes by his sister that she was protecting him from his abusive father and his grueling training for gifted students. Aya knows this when he lamented inside his room about failing his father, and thus led Kaname to use Aya as a stress relief to solve his problem. If Aya disappears, he will tear the family apart, if he endures this.
 * 10) As a result, he does help Aya and the magical girls defeat the King and her remaining Site Admins and then used Nijimi's panties by casting Aya back to the past so that she would not be misfortunate again and prevent people from despair.
 * 11) He became better in the final chapter since he became a more thoughtful and genuinely kind boy as he got over his father's high expectations and verbal abuse with beatings. As such Kaname even went to the beach with his former torturer, Kichiro, Aya, and her friends as well, which means that his relationship with his adopted sister started to improve.
 * 12) He is the epitome of how NOT to endure your pressure during studying.

Trivia

 * He is presumed to be the evilest of Magical Girl Site unlike the King and the Site Administrators and also along with Erika Kajima, probably.
 * Kaname can be compared with Light Yagami, the main protagonist villain of the Shōnen Jump manga/anime series, Death Note.
 * 1) Both have god-complex to themselves and manipulate people that trust them and try getting away scot-free.
 * 2) Both are supposed to be very unlikeable egotists that wanted to be worshipped as gods.
 * 3) There's a difference that Light is a savior who wants to rid the world of crime and injustice by protecting innocent people from enduring punishment, while Kaname is a delusional hypocrite who wants to spread his hatred on the human race and hopes they suffer his own stress in order to get away from his father's grueling educating studies for "gifted" students.
 * 4) There's a reason that Kaname is different from Light, only because he became a sadistic torturer because his father was abusive just like him, pressuring him to study hard in a way to have his scores very perfect when he accepts going to college while Light is a egotist who wants people like criminals, terrorists, and etc. to be punished or die from their cause.
 * 5) Both go too far as murderers by killing people who think their actions are wrong or remorselessly evil.
 * 6) Even so, Light often cares about the sense of peace and justice by using the Death Note to write people's names and they die as well, often to the point of being willing to kill his family members if they are liable, making him a much more of a crazy serial killer just like Kaname's.
 * 7) * Speaking of Kaname, he cares more about watching Aya and others in pain and is willing to only kill his father, who is much of a domestic abuser just like him and pushed him into studying so hard for that.
 * 8) Both their sadism and murderous nature make them even more unsympathetic, like when Light used the Death Note to kill Naomi Misora into committing suicide similar to Kaname using Nijimi's panties to threaten Keisuke Naoto to commit suicide from using his kitchen knife to kill him for smittening Nijimi.
 * 9) Both characterizations are portrayed as delusional, sadistic, and murderous god-wannabes, as the series progresses. They often even really cared or even sympathized about their fathers' deaths (even Kaname did not even care about his own father, who often abuses him and made his life a living hell).
 * 10) Both do a good job concealing their true nature and don't get punished for their actions, whatsoever.
 * 11) There's even a difference that Kaname has a dysfunctional family where his father never cared about them, while Light does not somehow.
 * 12) Unlike Light who is far less evil and sees evil people at death's door, Kaname himself is extremely a sociopath being a victim of his father's beatings and considering Aya and other girls as harmless weaklings.
 * Kaname can also be compared with Jae Galhwa from web manhwa The Devil's Boy.
 * 1) Both are sadistic torturers that are cruel and ruthless and enjoy beating up people that are weaker.
 * 2) Both have abusive fathers who are just greedy educators pressuring them so hard.
 * 3) They are often unsympathetic and nobodies.
 * 4) They are both sexist towards women besides their loving, caring mothers.
 * 5) They get away from their actions scot-free.
 * 6) There's a difference that Jae Galhwa is a delinquent/bully whose disciplining father pushes him into studying lessons and keeps his mother and friends away because of it, while Kaname is a torturer and a humanitarian who gets pushed too hard from studying by his father.
 * 7) There's even a difference that Jae Galhwa often has friends and treats them poorly, while Kaname lacks any friends.