Smiler

Smiler is the main "antagonist" of Sony Pictures Animation's critically-panned mh:awfulmovies:The Emoji Movie. She was the supervisor of the Emojis Corp until the events of the film. She is voiced by Maya Rudolph.

Bad Qualities

 * 1) Her design is unappealing to look at, mainly because she always smiles no matter what.
 * 2) One of the main complaints with The Emoji Movie is that Smiler, despite being the villain, only wanted to protect the world which every hero would want to and has better intentions than the protagonist.
 * 3) The writers did a very awful job representing the characters' roles in the movie. Smiler is depicted as the villain even though all she wanted to do was to protect the Emojis world while Gene, despite being the protagonist, was the one really responsible for all the troubles that happened in the movie, he even caused the death of many characters such as the trolls and the Just Dance girl and almost caused the entire phone to almost have its data deleted. Basically, the movie tries to force viewers to like the protagonist and to despise the villain without giving the usual proper characterization to them as a reason to do this. Although this was understandable that she wanted to kill him as soon as he made a mistake, which would later cause the phone to get deleted, but still.
 * 4) Her personality is very predictable, generic, and lame.
 * 5) Hypocrisy: She gives a "be yourself" advice to the other emojis, but she sees Gene as a malfunction because of being multi-expressional emoji, however, she had a good reason for this.
 * 6) The way she was defeated is very forced and nonsensical, as she is sent to the Loser Lounge without being fired from her job.

Good Qualities

 * 1) Even if you hated her for being the villain, her intentions and motivations are understandable and were defined better than the ones from the "heroes", making her a very well defined character overall and a sympathetic villain in particular. Everything she did was to stop Gene from destroying the Emojis world, she wanted to delete him in order to protect the phone and it's data from getting deleted.
 * 2) She is one of the only tolerable characters in the movie, asides from a few other minor characters like Akkio Glitter, and has a decent personality compared to the "heroes".
 * 3) Maya Rudolph did a decent job for voicing her.
 * 4) In the non-canon book adaptation, The Emoji Movie: Junior Novelization, she for some reason, turns good and eventually gives up trying to kill Gene, Mel, and Jailbreak.
 * 5) She is affably evil as she mostly treats the other emojis genuinely fairly as long as they're not causing too much damage and is just trying her best to keep Emoji World safe.